Asked by Linda MyPhuong on Jul 22, 2024
Verified
Which of the following is not a step in consumer decision making?
A) Problem recognition.
B) Information search.
C) Pre-purchase evaluation.
D) Purchase.
E) Post-purchase evaluation.
Pre-purchase Evaluation
The process by which consumers assess and compare products or services before making a purchase decision.
- Comprehend consumer decision-making steps in the context of social commerce.
Verified Answer
SP
Sankalp PatelJul 23, 2024
Final Answer :
C
Explanation :
Pre-purchase evaluation is not a standard term used in the consumer decision-making process. The typical steps include problem recognition, information search, evaluation of alternatives (which might be confused with pre-purchase evaluation), purchase, and post-purchase evaluation.
Learning Objectives
- Comprehend consumer decision-making steps in the context of social commerce.
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