Asked by Alicia Gregory on May 22, 2024

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Which of the following refers to 'the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media'?

A) E-commerce.
B) Social commerce.
C) Online shopping.
D) Social shopping.
E) None of these.

Social Shopping

An e-commerce method that leverages social media and user contributions to facilitate online shopping experiences.

Shared Via Social Media

Content or information that is distributed and disseminated through social media platforms.

  • Explain the concept of social commerce and its influence on the decision-making processes of consumers.
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Idris ElgabalawyMay 22, 2024
Final Answer :
D
Explanation :
Social shopping refers to the active participation and influence of others on a consumer's decision-making process, typically in the form of opinions, recommendations, and experiences shared via social media. E-commerce refers to buying and selling products or services online. Social commerce is a broader term that includes using social media to drive commerce, including advertising and marketing. Online shopping refers to the act of purchasing products or services online.