Asked by Alicia Gregory on May 22, 2024
Verified
Which of the following refers to 'the active participation and influence of others on a consumer's decision-making process,typically in the form of opinions,recommendations,and experiences shared via social media'?
A) E-commerce.
B) Social commerce.
C) Online shopping.
D) Social shopping.
E) None of these.
Social Shopping
An e-commerce method that leverages social media and user contributions to facilitate online shopping experiences.
Shared Via Social Media
Content or information that is distributed and disseminated through social media platforms.
- Explain the concept of social commerce and its influence on the decision-making processes of consumers.
Verified Answer
IE
Idris ElgabalawyMay 22, 2024
Final Answer :
D
Explanation :
Social shopping refers to the active participation and influence of others on a consumer's decision-making process, typically in the form of opinions, recommendations, and experiences shared via social media. E-commerce refers to buying and selling products or services online. Social commerce is a broader term that includes using social media to drive commerce, including advertising and marketing. Online shopping refers to the act of purchasing products or services online.
Learning Objectives
- Explain the concept of social commerce and its influence on the decision-making processes of consumers.
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