Asked by Harsh kumar on Sep 28, 2024
Verified
Which of the following refers to 'internet users who have browsed,researched or compared products digitally via any device whether or not they bought digitally'?
A) Digital shoppers.
B) Internet shoppers.
C) Social shoppers.
D) E-shoppers.
E) None of these.
Digital Shoppers
Consumers who prefer to browse, select, and purchase goods or services online through websites or apps.
Internet Users
Individuals who use the internet to access information, communicate, entertain, or conduct transactions.
Researched
The act of studying materials and sources to establish facts and reach new conclusions.
- Clarify the definition of social commerce and its role in shaping consumer decision-making.
Verified Answer
BW
Brandon Westonabout 7 hours ago
Final Answer :
A
Explanation :
Digital shoppers refer to internet users who have browsed, researched or compared products digitally via any device whether or not they bought digitally. Internet shoppers and E-shoppers specifically refer to those who have made online purchases, while social shoppers are a subset of digital shoppers who use social media to inform their purchasing decisions. Therefore, option A is the best choice for the given description.
Learning Objectives
- Clarify the definition of social commerce and its role in shaping consumer decision-making.
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