Which phase of social media marketing maturity does the following sentence describe? 'Organizations test out social media platforms,but they don't really consider how social media can play a role in the overall marketing plan.'

A) Exploratory phase.
B) Transition phase.
C) Trial phase.
D) Strategic phase.
E) None of these.

Exploratory Phase

An initial stage in research or projects where information is gathered and hypotheses are formulated.

Strategic Phase

A stage in the planning or decision-making process where objectives are defined, and tactics are developed to achieve long-term goals.

Trial Phase

A period of testing or experimentation, especially before implementing something broadly or making it available for sale.