Which phase of social media marketing maturity does the following sentence describe? 'During this phase,social media activities still occur somewhat randomly or haphazardly but a more systematic way of thinking starts to develop within the organization.'

A) Exploratory phase.
B) Transition phase.
C) Trial phase.
D) Strategic phase.
E) None of these.

Transition Phase

A period of change in which something transforms from one state or phase to another, often marked by significant shifts or developments.

Systematic Way

An organized and consistent method or approach to accomplishing tasks or solving problems.

Exploratory Phase

An initial stage in research or project development focused on investigating, experimenting, or gathering preliminary data without a predetermined outcome or hypothesis.