Why have geographic variables become less important in market segmentation?

A) inconsistent findings
B) costly market research
C) increasing market globalization
D) ineffective for business-to-business markets

Geographic Variables

Factors relating to location and geography that affect business operations and market opportunities.

Market Globalization

The process of expanding business operations on a worldwide scale, creating global markets for goods and services.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target market, customers, competition, and the industry as a whole.