Asked by Vanessa Olivas on Sep 28, 2024
Geographic variables remain a significant factor in market segmentation,while behavioral variables have declined become less useful.
Geographic Variables
Factors related to location that influence consumer behavior, marketing strategies, and business operations.
Behavioral Variables
Factors that influence the actions of individuals or groups, often considered in marketing to understand consumer decision-making processes.
- Examine the effects of globalization on variables related to geographic segmentation.
- Identify the importance of behavioral segmentation in understanding consumer behavior.
Learning Objectives
- Examine the effects of globalization on variables related to geographic segmentation.
- Identify the importance of behavioral segmentation in understanding consumer behavior.
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