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Why should negotiators be versatile in their comfort and use of both value claiming and value creating strategic approaches?
On Jun 07, 2024
Not only must negotiators be able to recognize which strategy is most appropriate,but they must be able to use both approaches with equal versatility.There is no single "best","preferred" or "right" way to negotiate;the choice of negotiation strategy requires adaptation to the situation,as we will explain more fully in the next section on conflict.Moreover,if most negotiation issues/problems have claiming and creating values components,then negotiators must be able to use both approaches in the same deliberation.