To be effective, performance-based systems must do all of the following except:

A) specify and measure performance
B) specify method for linking pay to performance
C) specify level of aggregation for reward distribution
D) gain employee acceptance
E) all of the above are necessary

Ken Hansek sells sales promotion items such as key chains, mugs, t-shirts, and balloons. He sends out a quarterly newsletter that contains information on new products that are available, creative way customers are using sales promotion merchandise, and news that he thinks would be of interest to customers. Why does Hansek write this newsletter?