If investors are uncertain that a corporate bond issuer will make all of the bond payments as promised, the investors will demand a higher yield in the form of:
A) An increased inflation premium. B) An increased interest rate risk premium. C) An increased default risk premium. D) An increased liquidity risk premium. E) An increased real rate of interest.
Carrie's Tennis Camps initially identified active retirees living in the retirement community nearby as one of its target markets. Carrie then tailored service and marketing messages to the interests and schedules of that audience. The company initially used ________ segmentation and then used ________ segmentation.
A) micromarketing; loyalty B) lifestyle; macromarketing C) geodemographic; lifestyle D) geographic; loyalty E) behavioral; geodemographic
An American-style call option with six months to maturity has a strike price of $35. The underlying stock now sells for $44. The call premium is $14. What is the intrinsic value of the call?