Ragu is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is

A) easy.
B) expensive.
C) ineffective.
D) overrated.
E) simple.

The court in Weil v.Murray,the case in the text,found that the buyer accepted the painting.Which of the following is not one of the reasons the court used to reach this conclusion?

A) Murray kept the painting after a reasonable opportunity for inspection passed.
B) Murray proposed a counteroffer,which Weil unequivocally accepted.
C) Murray permitted the painting to be cleaned.
D) Murray permitted the painting to be restored.

Which of the following statements accurately describes the benefits of planning?

A) Planning improves time management.
B) Planning improves action orientation.
C) Planning improves coordination.
D) All of the options listed
E) None of the options listed

Which characteristic is NOT true of a good with elastic demand?

A) There is only a short time to adjust to price changes.
B) There are a large number of substitutes.
C) It is a luxury good.
D) It is a specific brand.

A line of communication created by the audience to connect with others inside or outside the room is called what?

A) Backchannel
B) Internet
C) Texting
D) Live blogging
E) Podcasts

If a firm experiences constant returns to scale at all output levels, then its long-run average total cost curve would

A) slope downward.
B) be horizontal.
C) slope upward.
D) slope downward for low output levels and upward for high output levels.

A bond that had a 20-year original maturity with 1 year left to maturity has more interest rate price risk than a 10-year original maturity bond with 1 year left to maturity.(Assume that the bonds have equal default risk and equal coupon rates,and they cannot be called.)

After deciding which accounts are affected, the next step in analyzing a transaction is to determine to which categories the accounts belong.