Regression analysis is primarily used by marketers to ________.

A) evaluate strengths
B) develop sales forecasts
C) assess competitors' brands
D) manage the marketing mix

A person who is good at producing new ideas can generally be expected to put those ideas into practice.

If a proposed expenditure of $80,000 for a fixed asset with a four-year life has an annual expected net cash flow and net income of $32,000 and $12,000, respectively, the cash payback period is four years.