DL
Answered
What is vendor-managed inventory (VMI)?
On May 16, 2024
Essentially, vendor-managed inventory (VMI) usually means that the manufacturer will manage the inventory of its products (and possibly related products) at the retailer's warehouse(s) and reorder as appropriate for customer fulfillment. The manufacturer may also have a representative at the designated retail warehouse locations to assure accurate and timely delivery. The retailer should experience lower costs associated with inbound logistics, and the manufacturer should be able to offset its additional cost with increased sales (fewer stockouts, more complete orders, etc.) because of the more accurate and timely information of product orders at the store level.
DL
Answered
Trish is the marketing manager of a company that manufactures cinnamon. How can Trish use a differentiated targeting strategy?
On May 13, 2024
Answers may vary. Although basic cinnamon may seem undifferentiated, we can still target several market segments with a different offering for each segment (Ceylon cinnamon, Saigon cinnamon, and Cassia cinnamon)for different needs in terms of how sweet or bitter the cinnamon tastes. Cinnamon providers also promote the fragrance of a particular cinnamon variety.