GeonHouses, a leading manufacturer and supplier of crockery, charges three dollars for each soup bowl. The cost of manufacturing each soup bowl is one dollar. In this scenario, the difference between the price GeonHouses charges per soup bowl and the cost of making it is referred to as _____.

A) abstract value
B) modified value
C) captured value
D) differentiation value

Suppose you are a human resource executive, supporting strategy. Executives in your industry are concluding that a certain HR-related law no longer seems relevant in the Internet age. To which government branch would it be most effective to turn for addressing the need for a change in the legal environment?

A) the executive branch, requesting it not enforce the existing law
B) the executive branch, requesting a new law in this area
C) the judicial branch, requesting a new law in this area
D) the legislative branch, requesting a new law in this area
E) the legislative branch, requesting it not enforce the existing law

Fuel efficiency and energy consumption considerations:

A) are a factor in transportation strategy development in many organizations.
B) have no impact on transportation strategy in most organizations.
C) encourage shippers to focus on increasing LTL shipments.
D) lead to disintermediation in the supply chain.
E) result in lower use of third party logistics providers.

Claudia hires Greg to plant a tree in her yard. Greg discovers a metal box buried in the ground. Greg owns the box and its contents since he is the finder.

The net present value of a customer's business over the span of his or her relationship with an organization is referred to as

A) customer market value.
B) customer advocacy.
C) equalized value.
D) relationship selling.
E) customer lifetime value.

The AIDA model can use either a direct or an indirect approach.