Purchase order processing is an example of a:

A) facility-level activity.
B) batch-level activity.
C) unit-level activity.
D) product-level activity.

List the four assumptions about consumers that are used with the theory of consumer behavior.

If the party that dishonors an instrument is a collecting bank, when must notice of the dishonor be given to a secondarily liable party by the collecting bank?

A) Before midnight of the next day
B) Within 48 hours
C) Within 7 days
D) Within 10 days
E) Within 30 days

The Latin phrase economists use that means all else equal is

A) ceteris paribus.
B) cogito ergo sum.
C) carpe diem.
D) caveat emptor.

What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve results?

A) the contingency plan
B) the organizational structure
C) the situation analysis
D) the implementation plan
E) the strategic plan

The basic difference between a good and a service is that a good

A) provides intangible benefits.
B) can be physically touched.
C) is always less expensive than a corresponding service.
D) generates greater interest among consumers.
E) is more quickly forgotten by consumers.