A marketing plan for a retailer should most likely include how to:

A) identify benefits.
B) utilize the SELL sequence.
C) promote a specific product.
D) evaluate return on investment.
E) present a customer needs analysis.

Which of the following are described as numerous and intense, but usually short-lived?

A) mood
B) affects
C) instinct
D) emotions

The common stock of Checkers, Inc. is selling for $40 a share. The par value per share is $1. Currently, the firm has a total market value of $78,600. How many shares of stock will be outstanding if the firm does a 5-for-3 stock split?

A) 1,179 shares
B) 1,965 shares
C) 2,555 shares
D) 3,275 shares
E) 5,895 shares

The process of preparing Consolidated Financial Statements involves the elimination of inter-company transactions between a Parent Company and its subsidiary. Where would these entries be recorded?

A) On the Parent's books only.
B) On the Subsidiary's books.
C) The entries are not recorded in the books of either company. The entries are only made on the working papers.
D) The effect of any inter-company transaction must be reflected on the books of both companies.

If a limited liability company is not meeting the economic purpose for which it was established, a court may order the dissolution of the firm.

Personal factors of conflict in an organization arise from:

A) increase in highly specialized goals.
B) differences in individuals' values and ethics.
C) differences in goals among work groups.
D) the hierarchy structure of the organization.