Along a given downward-sloping demand curve,an increase in the price of a good will _____ consumer surplus.

A) increase
B) decrease
C) not change
D) The answer cannot be determined without information about the supply curve.

Cycle inventory is inventory that is built up to counter predictable variability in demand.

It is not difficult to find and train high-quality personnel for DC operations.

Alex is assessing the effectiveness of her firm's marketing communications. She knows the ultimate goal of the communications is to

A) maximize rating points.
B) minimize marketing communication expenditures.
C) shift encoding into decoding.
D) use personal selling to augment public relations.
E) drive the receiver to action.

In a limited partnership, a general partner assumes no liability for partnership debts beyond the amount of capital contributed.

Which of the following best describes a linear presentation?

A) Linear presentations build the message point by point and end with a conclusion following logical steps.
B) Linear presentations are given before a live audience with a question and answer opportunity.
C) Linear presentations use a backchannel such as Twitter.
D) Linear presentations show complicated relationships between multiple ideas.
E) Linear presentations are best developed with interactive slide software such as Prezi.

The matching principle says:

A) assets costs should be recorded in the period in which they are purchased.
B) recognition of an asset's cost should match its service life.
C) the customer should be invoiced as soon as merchandise is produced.
D) only cash transactions should be recorded in the accounting records.