The execution style of an advertising message must

A) match the medium and the objectives.
B) correspond with globally accepted norms.
C) include a minimum of puffery and maximum media buy.
D) selectively pull retailers into the marketing channel.
E) cover new creative ground to be effective.

In what way are the SAT and ACT different?

A) The SAT is an achievement test whereas the ACT is an aptitude test
B) The SAT is an aptitude test whereas the ACT is an achievement test
C) The ACT is the preliminary test to the SAT
D) The SAT is administered at the secondary level whereas the ACT is administered at the postsecondary level