Which of the following is true of social media marketing plans?

A) In the early days of social media marketing,many plans were developed for stand-alone campaigns that were not fully integrated into the brand's promotional mix.
B) Social media marketing plans may serve as stand-alone campaigns or be a fully integrated media choice in the brand's marcom plan.
C) Social media marketing plans must mirror traditional marcom plans and be fully integrated into the brand's promotional mix.
D) A & B.
E) A & C.