Answered
Kent is a loyal Coca-Cola drinker. As a college student, he averages about four Cokes a day. He even prefers Coke to water. However, today when he passes a vending machine in his dorm, he buys a new drink called Big Red. Which of the following most appropriately explains his behaviour, given the facts about Kent's previous behaviour?
A) Kent is merely variety seeking.
B) Kent is experiencing sensory-specific satiety.
C) Kent has hyperopia.
D) Kent is influenced by mental accounting.
On Sep 23, 2024