A lack of participation error is most likely to occur when

A) the planning process becomes an end in itself.
B) the performance of top management is not monitored.
C) key persons are not included in the strategic planning.
D) there is lack of efficiency in vertical communication.
E) the cost leadership strategy and the differentiation strategy are used simultaneously.

John's Medieval History instructor assigned a research paper on the Crusades in this morning's class. Now John is planning out a schedule for researching and writing the paper. As he prepares his schedule, John should

A) assume that he will not encounter any technology issues.
B) include enough time for someone at the writing center to review his work.
C) plan to start writing his first draft while researching his topic.
D) schedule a single round of revising as part of his writing process.

Refer to Figure 9.2.1 above. After the minimum P₂ is imposed,

A) some consumers are better off and all producers are worse off.
B) some consumers and some producers are better off.
C) no consumers are better off but some producers are better off.
D) no consumers are better off and all producers are better off.

According to the generic marketing plan presented in the text,which of the following would NOT be included in the projections section?

A) risks
B) budgets
C) weaknesses
D) profit models

A price discount where the discount is based on the total quantity purchased over a given period,regardless of the number of lots purchased over that period,is

A) customer based.
B) lot size based.
C) supplier based.
D) volume based.

It would be logical for bathing suit marketers to use geographic segmentation.