For marketers with new products or services, IMC is particularly needed because

A) consumers need to know all about the features of new products before making a purchase decision.
B) consumers are unlikely to buy products they are not aware of.
C) it is impossible for products to sell themselves through word-of-mouth communication.
D) pricing decisions cannot be made without IMC.
E) new products and services need to be integrated into the supply chain value proposition.