Asked by JaeThy Artist on Mar 10, 2024
Verified
For marketers with new products or services, IMC is particularly needed because
A) consumers need to know all about the features of new products before making a purchase decision.
B) consumers are unlikely to buy products they are not aware of.
C) it is impossible for products to sell themselves through word-of-mouth communication.
D) pricing decisions cannot be made without IMC.
E) new products and services need to be integrated into the supply chain value proposition.
IMC
Stands for Integrated Marketing Communications, which is a strategic approach that integrates various promotional tools and communications channels to provide clarity, consistency, and maximum communicative impact.
Marketers
Professionals or entities responsible for promoting, selling, and distributing a product or service to consumers.
- Comprehend the elements and significance of Integrated Marketing Communications (IMC) within the marketing mix.
Verified Answer
BG
bryan grimaldiMar 10, 2024
Final Answer :
B
Explanation :
Without integrated marketing communications (IMC), consumers are unlikely to become aware of new products or services. IMC helps to create a comprehensive and coordinated advertising and promotional campaign to reach potential customers and increase awareness of the new product or service.
Learning Objectives
- Comprehend the elements and significance of Integrated Marketing Communications (IMC) within the marketing mix.
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