Asked by Timofei Bolshev on Apr 26, 2024
Verified
For companies, one of the disadvantages associated with personal selling is
A) cold calling is easier than direct mail advertising.
B) a salesperson often changes the message based on consumers' needs.
C) it is expensive.
D) it can be directed toward those customers with the highest potential.
E) it is structured and finite.
Personal Selling
A direct method in which a salesperson uses person-to-person interaction to demonstrate and sell their product to an individual consumer or business.
Consumer Needs
Consumer Needs pertain to the desires or requirements of customers that motivate their purchasing behaviors.
- Recognize the advantages and disadvantages of personal selling.
Verified Answer
RP
Regina Puma-atApr 29, 2024
Final Answer :
C
Explanation :
Personal selling can be expensive due to the costs of hiring and training sales representatives, providing them with materials and tools, and compensating them for their efforts.
Learning Objectives
- Recognize the advantages and disadvantages of personal selling.
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