Which of the following best completes the sentence,'Social shopping provides utility to our shopping experience because it lowers our ______.'?

A) Brand awareness.
B) Search radius.
C) Travel expenses.
D) Perceived risk.
E) None of these.

Perceived Risk

The potential for loss or adverse outcomes that consumers believe may result from a purchase decision or certain behavior.

Utility

In economics, the satisfaction or benefit derived by consumers from consuming a good or service.

Shopping Experience

The totality of a customer's interactions and perceptions about purchasing goods or services at a retail or online store.