Asked by Isaiah Tijero on Jun 25, 2024
Verified
Yuri purchased a bike to cycle to work. He was satisfying his utilitarian needs.
Utilitarian Needs
Needs motivating the consumer to purchase something practical and functional.
Cycle
A sequence of events or processes that recur regularly, returning to the starting point and often leading to predictable outcomes.
- Understand the concept of utilitarian and hedonic needs and how they motivate consumer behavior.
Verified Answer
NC
Nicholas CaicedoJun 28, 2024
Final Answer :
True
Explanation :
Utilitarian needs refer to the basic, practical needs for everyday use, and purchasing a bike for commuting to work satisfies a practical, functional requirement.
Learning Objectives
- Understand the concept of utilitarian and hedonic needs and how they motivate consumer behavior.
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