Asked by Renee Mckinney on Jul 22, 2024
Verified
Which of the following represent(s) utilitarian motives for social shopping?
A) The convenience and ease of shopping with more choices and better information.
B) Access to opinions,recommendations,and referrals from others - potentially improving the ability for consumers to make the most rational and efficient decisions.
C) The opportunities to share common interests with like-minded others.
D) A & B only.
E) All of these.
Rational Decisions
Choices made based on logical reasoning, facts, and analysis rather than emotions or intuition.
Utilitarian Motives
The drive to act based on the expected utility or benefit derived from the action, often in terms of personal or communal gain.
Social Shopping
An e-commerce method where shopping experiences are shared and integrated with social networking features, allowing users to get recommendations and feedback from peers.
- Distinguish between utilitarian and hedonic motives for social shopping.
Verified Answer
Learning Objectives
- Distinguish between utilitarian and hedonic motives for social shopping.
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