Asked by Aryan Sharma on Sep 28, 2024
Which of the following represent(s) hedonic motives for social shopping?
A) The sense of importance we experience when others wait on us.
B) The thrill of the hunt.
C) The opportunities to share common interests with like-minded others.
D) A & B only.
E) All of these.
Hedonic Motives
The drive to experience pleasure or enjoyment, often influencing consumer behavior and decision-making.
Importance
The degree of significance or value attributed to something, indicating its priority or urgency.
Thrill Of The Hunt
describes the excitement or pleasure derived from searching for and discovering something, often used in the context of shopping or collecting.
- Discern between utilitarian motives and hedonic desires as factors influencing social shopping.
Learning Objectives
- Discern between utilitarian motives and hedonic desires as factors influencing social shopping.
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