Asked by stacie Johnson on Jun 10, 2024
Verified
BrettPark High School decides to sponsor a rugby team. It is in the process of considering where to buy the uniforms. This is a ________ situation.
A) straight rebuy
B) new buy
C) straight new buy
D) modified new buy
E) modified rebuy
New Buy
A buying situation in which a business customer is purchasing a product or service for the first time, often involving extensive decision-making.
Rugby Team
A group of players organized to compete in rugby, a team sport characterized by running with the ball in hand, passing, and tackling.
- Acquire knowledge about different business-to-business buying contexts and their specific characteristics.
Verified Answer
WS
Wenesha StewartJun 17, 2024
Final Answer :
B
Explanation :
A "new buy" situation occurs when an organization is making a purchase decision for the first time, which applies to BrettPark High School deciding where to buy rugby uniforms for their newly sponsored team.
Learning Objectives
- Acquire knowledge about different business-to-business buying contexts and their specific characteristics.
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