Which of the following would most likely occur during an assessment of the external marketing environment?

A) analyzing the specific industry
B) evaluating core competencies
C) contacting financial resources
D) establishing strategic moves

External Marketing Environment

External factors and influences that impact a company's marketing strategy, including economic, political, social, and technological aspects.

Industry Analysis

An assessment that examines the market dynamics, competitors, and economic environment of a specific sector to understand its profitability and competitiveness.

Strategic Moves

Actions taken by a company to enhance its competitive position within the market.