Asked by Griffin Skubish on Jun 18, 2024
Verified
How consumers make choices is influenced by the personal, financial, and social significance of the decision being made, in other words, their level of
A) self-actualization.
B) cognitive dissonance.
C) motivation.
D) perception.
E) involvement.
Personal Significance
The importance or relevance of something to an individual, often based on personal values, beliefs, or experiences.
Social Significance
The extent to which something is perceived as important or meaningful within a society or social group, often influencing trends and behaviors.
Involvement
The personal, financial, and social significance of the decision being made.
- Gain an insight into the nature of low versus high-involvement purchasing behaviors and the determinants affecting these decisions.
Verified Answer
Learning Objectives
- Gain an insight into the nature of low versus high-involvement purchasing behaviors and the determinants affecting these decisions.
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