Asked by Caleb Rodriguez on Jul 04, 2024
Verified
Private-label brands are developed and managed by
A) manufacturers.
B) wholesalers.
C) supply chain specialists.
D) manufacturer's representatives.
E) retailers.
Retailers
Businesses that sell goods or merchandise directly to consumers through various channels, including brick-and-mortar stores and online platforms.
Private-label Brands
Brands that are owned and sold by a retailer or distributor, not the manufacturer, often positioned as cost-effective alternatives to national brands.
- Discern the differences between national, retailer, and private-label brand types.
Verified Answer
TL
Timilehin LamoriuJul 10, 2024
Final Answer :
E
Explanation :
Private-label brands are developed and managed by retailers, who often work with manufacturers to produce products under their own brand name. Retailers use private-label brands as a way to differentiate themselves from competitors and increase their profit margins.
Learning Objectives
- Discern the differences between national, retailer, and private-label brand types.
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