Imagine you are stopping at the grocery store on your way home from class to buy food for lunches for the rest of the week. Make a shopping list, and designate which items are manufacturer brands and which are private-label brands.

Manufacturer Brands

Brands owned and managed by the manufacturer. Also known as national brands.

Private-label Brands

Brands owned by a retailer or supplier but not manufactured by them, often positioned as lower-cost alternatives to national brands.