Asked by Hannah Silene on Jun 26, 2024
Verified
National brands are products developed by retailers for their exclusive distribution.
National Brands
Brands that are marketed and recognized across an entire country, offering a consistent product or service experience nationwide.
Exclusive Distribution
A strategy where a product is distributed through a single wholesaler or retailer in a specific geographic area, limiting the number of outlets to maintain exclusivity.
Retailers
Businesses that sell products directly to consumers.
- Determine the pattern and significance of private-label brands within the retail sector.
Verified Answer
NS
Naeemah SandersJun 30, 2024
Final Answer :
False
Explanation :
National brands are products developed and owned by manufacturers, not retailers, for distribution nationally under their own brand name.
Learning Objectives
- Determine the pattern and significance of private-label brands within the retail sector.