In the BCG matrix,question marks are characterized by ________ market share and ________ market growth.

A) low; low
B) high; high
C) high; low
D) low; high

Question Marks

Products or businesses that operate in high-growth markets but have low market share, often requiring significant investment to improve their position.

Market Share

The segment of a market held by a certain company or product.

Market Growth

An increase in the demand for a particular product or service over time, which can be influenced by factors like changes in consumer preference, population growth, and technological advancement.