Asked by Elder Diane on Sep 28, 2024
In the BCG matrix,cash cows are characterized by ________ market share and ________ market growth.
A) low; low
B) high; high
C) high; low
D) low; high
BCG Matrix
The BCG Matrix is a strategic planning tool that helps organizations evaluate their product portfolio based on market growth and market share, categorizing them into four quadrants.
Cash Cows
Business units or products that generate significant cash flows with little investment, typically in a mature stage of their lifecycle.
Market Share
The portion of a market controlled by a particular company or product, reflecting the company's competitiveness. Rephrased.
- Comprehend the expansion of the market and the distribution of market share among various segments as outlined in the BCG Matrix.
Learning Objectives
- Comprehend the expansion of the market and the distribution of market share among various segments as outlined in the BCG Matrix.
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