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Asked by Karen Macauley on May 26, 2024

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The BCG matrix uses ________ as the only variable for determining attractiveness.

A) market growth rate
B) product awareness
C) brand loyalty ratios
D) market segment size

Market Growth Rate

The increase in size or sales of a market over a specific period.

BCG Matrix

A strategic planning tool that uses market growth rate and market share to categorize the business units or products of a corporation into four quadrants.

Attractiveness

The appeal or desirability of something, often used in marketing to describe how appealing a product, service, or brand is to its target audience.

  • Gain insight into the dynamics of market growth and the variation in market share among distinct categories within the BCG Matrix.
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Ashlee SegoviaMay 27, 2024
Final Answer :
A
Explanation :
The BCG matrix uses market growth rate as the only variable for determining attractiveness. This is used to evaluate a company's product portfolio by categorizing products into four categories: stars, cash cows, question marks, and dogs. Market share is used as a secondary factor, but market growth rate is the primary determinant.

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