Asked by Keiona Wedderburn on May 22, 2024
Verified
Rebates work most effectively when offered in conjunction with a high-involvement purchase in which the perceived value of the rebate is magnified.
High-involvement Purchase
A buying decision that carries a higher risk to the buyer and involves complex processes of information gathering and evaluation.
Rebates
Sales promotions that allow consumers to recoup a specified amount of money after making a single purchase; most rebates require consumers to mail their receipt and proof of purchase to manufacturers.
- Recognize the role of sales promotion in the marketing mix.
Verified Answer
Learning Objectives
- Recognize the role of sales promotion in the marketing mix.
Related questions
At a Home and Garden Expo, a Remodeling Company Offers ...
A Trade Promotion That Typically Involve Paying Retailers for Financial ...
Which Element of the Promotion Mix Refers to the Set ...
The Marketing Mix Element Where Most of an Organization's Communications ...
John Is Starting a Sole Proprietorship in Which He Will ...