Asked by Maria del Mar Ribas on Jun 16, 2024

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The marketing mix element where most of an organization's communications with the marketplace occurs is

A) price.
B) product.
C) position.
D) promotion.
E) place.

Marketing Mix

A combination of activities that represent everything a firm can do to influence demand for its good, service, or idea; often referred to as the four Ps of marketing (product, price, place, and promotion).

Marketplace

A space, physical or virtual, where buyers and sellers meet to exchange goods and services.

Communications

The process of exchanging information, ideas, thoughts, and feelings through verbal or non-verbal means.

  • Recognize the role of promotion within the marketing mix.
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Talasila Bharat ChowdaryJun 16, 2024
Final Answer :
D
Explanation :
Promotion is the marketing mix element specifically focused on communications with the marketplace, encompassing advertising, sales promotion, public relations, and personal selling strategies.