Asked by Maria del Mar Ribas on Jun 16, 2024
Verified
The marketing mix element where most of an organization's communications with the marketplace occurs is
A) price.
B) product.
C) position.
D) promotion.
E) place.
Marketing Mix
A combination of activities that represent everything a firm can do to influence demand for its good, service, or idea; often referred to as the four Ps of marketing (product, price, place, and promotion).
Marketplace
A space, physical or virtual, where buyers and sellers meet to exchange goods and services.
Communications
The process of exchanging information, ideas, thoughts, and feelings through verbal or non-verbal means.
- Recognize the role of promotion within the marketing mix.
Verified Answer
Learning Objectives
- Recognize the role of promotion within the marketing mix.
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