Asked by itzel torres on May 22, 2024
Verified
According to the text, The value of a CRM system lies in its ability to manage knowledge.
CRM System
Customer Relationship Management system; a technology for managing all your company's relationships and interactions with customers and potential customers.
Knowledge Management
The process of capturing, distributing, and effectively using knowledge within an organization.
- Acknowledge the significance of CRM systems in managing customer relationships and knowledge.
Verified Answer
MW
malik willisMay 23, 2024
Final Answer :
True
Explanation :
A CRM (Customer Relationship Management) system helps in managing and analyzing customer interactions and data throughout the customer lifecycle, which involves managing knowledge about customers to improve business relationships, retain customers, and drive sales growth.
Learning Objectives
- Acknowledge the significance of CRM systems in managing customer relationships and knowledge.
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