At Zappos, protecting the company culture and sticking to core values is a long-term benefit.

Company Culture

The shared values, beliefs, and practices that characterize an organization and influence its employees' behavior and attitudes.

Core Values

Fundamental beliefs or principles that are considered inherently important by an organization, guiding its behavior and decision-making.

Long-Term Benefit

Advantages or gains that accrue over a extended period of time, often seen as a result of strategic planning or investments.