________ is the process of collecting,analyzing,and interpreting data about customers,competitors,and the business environment to improve marketing effectiveness.

A) Marketing management
B) Marketing research
C) Strategic management
D) Internal marketing

Marketing Effectiveness

Measures how well a company's marketing strategies achieve their intended goals and outcomes, often in terms of increasing sales, market share, or customer engagement.

Marketing Research

The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.

Business Environment

Describes the combination of external and internal factors that influence a company's operating situation, including economic, legal, political, and social conditions.