Which of the following is a true statement about the marketing research process?

A) A research plan should be determined before the problem is defined.
B) Data must be collected before the research plan can be designed.
C) The last step is analyzing and interpreting the data.
D) The first step is specifying the research problem.

Marketing Research Process

A systematic approach to identifying marketing problems or opportunities, collecting and analyzing information, and recommending actions.

Research Problem

A clearly defined issue or question that a researcher aims to answer or solve through systematic investigation.

Research Plan

An outline of what data will be gathered, how it will be collected, and how it will be analyzed to answer specific research questions or meet objectives.