Asked by Carrisa Green on Jun 05, 2024
Verified
John,a marketer,has defined the market research objective.What should his next step be in the marketing research process?
A) analyze market-oriented metrics
B) develop a research plan
C) write a research report
D) collect information
Marketing Research
The systematic gathering, recording, and analyzing of data about issues related to marketing products and services.
Research Plan
A detailed outline of the objectives, methodologies, timeline, and resources required for conducting a research project.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.
- Understand the sequential steps in the marketing research process.
Verified Answer
Learning Objectives
- Understand the sequential steps in the marketing research process.
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