Asked by Jawwad Siddiqui on May 02, 2024
Verified
Gracie Salazar sells women's sportswear. She is experienced in making sales presentations to groups of two to four buyers. Gracie's sales manager has told her to prepare her presentation for a group of thirty department store buyers. Does Gracie need to make any changes in her presentation to a larger group? Explain your answer.
Department Store Buyers
Professionals responsible for selecting and purchasing merchandise for resale in department stores, often specializing in specific categories of goods.
- Comprehend the significance of tailoring sales presentations to the behavioral tendencies of the group.
Verified Answer
AR
Alejandra RubioMay 04, 2024
Final Answer :
Yes, she needs to change her presentation. The structure used for a larger group presentation must be less flexible than the one used for the smaller groups. It would result in chaos if everyone were allowed to give feedback whenever he or she wanted to ask questions simultaneously. She needs to plan a question and answer period as a part of her presentation.
Learning Objectives
- Comprehend the significance of tailoring sales presentations to the behavioral tendencies of the group.
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