Asked by MaryJean Throm on Apr 29, 2024
Verified
The statement "The new Maytag washer saves you time, work, and money," is an example of a(n) :
A) feature.
B) segmentation variable.
C) advantage.
D) benefit.
E) market trait.
Maytag Washer
A brand and type of washing machine known for its durability and reliability, manufactured by the Maytag Company.
Segmentation Variable
A characteristic used to divide a market into clearly identifiable segments, such as age, gender, income, or lifestyle.
Benefit
The advantage or positive impact that one receives from using a product, service, or undertaking an action, offering improvement or value.
- Understand the importance of emphasizing product benefits in sales presentations.
Verified Answer
Learning Objectives
- Understand the importance of emphasizing product benefits in sales presentations.
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