Asked by jihad Aslam on Sep 28, 2024
In most cases,firms evolve from a production focus to a market focus.
Production Focus
A strategy that emphasizes efficient production processes and operations to minimize costs and optimize productivity and output.
Market Focus
Market focus refers to a strategic orientation where a business channels its efforts and resources towards serving a particular market segment or niche effectively.
- Comprehend the progression of marketing concepts from a production-centric era to a marketing-oriented strategy.
Learning Objectives
- Comprehend the progression of marketing concepts from a production-centric era to a marketing-oriented strategy.
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