Asked by Kelsey Pocaluyko on Sep 28, 2024
Verified
In the BCG matrix,question marks are characterized by ________ market share and ________ market growth.
A) low; low
B) high; high
C) high; low
D) low; high
Question Marks
Products or businesses that operate in high-growth markets but have low market share, often requiring significant investment to improve their position.
Market Share
The segment of a market held by a certain company or product.
Market Growth
An increase in the demand for a particular product or service over time, which can be influenced by factors like changes in consumer preference, population growth, and technological advancement.
- Understand the market growth and market share dynamics of different categories within the BCG Matrix.
Verified Answer
Learning Objectives
- Understand the market growth and market share dynamics of different categories within the BCG Matrix.
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