Asked by Rebecca Lovato on Jun 17, 2024
Verified
Which of the following would most likely occur during an assessment of the external marketing environment?
A) analyzing the specific industry
B) evaluating core competencies
C) contacting financial resources
D) establishing strategic moves
External Marketing Environment
External factors and influences that impact a company's marketing strategy, including economic, political, social, and technological aspects.
Industry Analysis
An assessment that examines the market dynamics, competitors, and economic environment of a specific sector to understand its profitability and competitiveness.
Strategic Moves
Actions taken by a company to enhance its competitive position within the market.
- Acquire knowledge on the basics of situation analysis in marketing activities.
Verified Answer
Learning Objectives
- Acquire knowledge on the basics of situation analysis in marketing activities.
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