Sales training is the effort put forth by an employer to provide the opportunity for the salesperson to receive job-related skills and knowledge that improve sales success.

Sales Training

A process of providing sales professionals with the skills, knowledge, and techniques required to effectively sell products or services.

Job-Related Skills

Abilities and knowledge that are specific to performing functions and tasks in a particular job.

Sales Success

The achievement of reaching sales goals or significantly exceeding performance expectations in a sales environment.